No Offense

Warren Meyer posts on the Right Not To Be Offended, but the best part is in the comments.

You do have the right to not be offended. Simply stop caring about what everyone thinks of you! If everyone operated under the premise that only their own opinion of themselves matter, they won't constantly be offended by what things strangers may be saying. The only person making these people feel offended is themselves---hence, they need to grant themselves the right to not be offended rather than letting a higher authority take away everyone else's explicit first amendment rights.

But you can go even further and embrace the offense.  British soldiers once tried to anger colonials, naming them after the simpleton in a song called "Yankee Doodle".  Instead of becoming angry they took on the name with pride and often still do.

To the PC crowd, this would be counter-productive, though.  Their offense is not about the power an insult can have over its target.  It's about self-proclaimed victims using it as a tool to gain power over others.